Publications
You can't beat the publications available through the American Marketing Association. There's something for everyone!
For the general practitioner:
- Marketing News
- Marketing Research
- Marketing Management
- Marketing Health Services
For those wanting a little something extra:
- Journal of Marketing
- Journal of Marketing Research
- Journal of International Marketing
- Journal of Public Policy & Marketing
For good measure, throw in AMA newsletters and all the resources in the AMA bookstore and you're invincible!
Here is one of our favorite publications:
- Marketing News