Loading Events

« All Events

January Workshop: Learn Your Return – Measuring Your Online Marketing

January 18 @ 4:00 pm - 5:30 pm

$5.00 - $10.00

Learn Your Return! Measuring Your Online Marketing, with Fine Point.

Good advertising demands accountability. Ross Johnston with Fine Point will teach you how to focus on the advertising and marketing strategies that get the best results and the highest response rates.

In this workshop, we will cover:

  • How to execute and track your campaign so that you know which advertising brings customers to your door.
  • Creating marketing tests so that you know which advertising and mediums deliver the best results.
  • Developing a marketing results dashboard using Microsoft Excel.

About the presenter: Ross Johnston.

Ross Johnston started Fine Point in 2009 and has helped many companies get a 10X return through tracked marketing. He was a Top 40 Under 40 in 2017 and a 4 Time Winner of the AMA Marketing Visionary Award. He has been a co-organizer of Anchorage Start-Up Week, Million Cups, and Startup Weekend. As the President 2015-2016 of the American Marketing Association – Alaska Chapter, Ross Johnston created Pitch.Click.Give, a competition that has helped raise more than $150K in donated media services to non-profits. He co-founded North By North, a week-long celebration of innovation in the Arctic.

Ross Johnston holds an MBA from the AGSM, ranked as the third best global business school by Forbes Magazine. He also holds a BBA in Marketing from the College of William and Mary. Born and raised in Alaska, he spends most of his free time with his wife, Grace, and his 20 month-old daughter, Faith.

This Event Is Brought To You In Partnership With:




Special Thanks to our Event Host



January 18
4:00 pm - 5:30 pm
$5.00 - $10.00
Event Category:


The Boardroom
601 West 5th Avenue2nd Floor
Anchorage, AK 99501 United States


AMA Alaska