AMA Alaska Chapter

Write your own practical, affordable marketing plan in just 90 minutes!

Please join us for our next AMA Luncheon and Seminar on Thursday, January 8, 2009.  We will be featuring Bill Hoake, creator of the 90 Minute Branding & Marketing Workshops: Time Well Spent. Learn effective business strategies with this fast paced, real-world workshop created by veteran entrepreneurs and marketing professionals especially for small business owners and managers.  In just 90 minutes (that’s a promise) you will write a practical marketing plan for your business or organization with simple, affordable action steps you can put to work immediately. 

For more information and testimonials, visit www.90minutemarketing.com.

The AMA Luncheon has relocated!
NEW Location: 
Dena’ina Convention and Civic Center (Click here for map)

Time:
Doors open at 11:30am for networking
Luncheon begins at noon
Seminar starts promptly at 1:15pm

Luncheon Prices:
Non Members:  $30
AMA Members:  $22
Students: $10

Luncheon & Seminar Prices:
Non Members:  $145
AMA Members:  $112
Students:  $20  

Seminar Only Prices:
Non Members:  $115
Members:  $90

To RSVP, please email Angela Gonzalez at agonzalez@ruralcap.com.
To RSVP and PAY ONLINE, please choose your option and click “Pay Now”:

Luncheon & Seminar Prices

Lunch Only - AMA Members $22.00 Lunch Only - Non Members $30.00 Lunch Only - Students $10.00 Lunch & Seminar - AMA Members $112.00 Lunch & Seminar - Non Members $145.00 Lunch & Seminar - Students $20.00 Seminar Only - AMA Members $90.00 Seminar Only - Non Members $115.00

Luncheon generously sponsored by Apokrisis - Translating your goals to the web

For the first time since the inception of the Permanent Fund Dividend, applicants who apply online in 2009 will have the option to designate a portion of their PFD to eligible Alaska nonprofits.  How best to inform and incent Alaskans to participate?  Rasmuson Foundation President Diane Kaplan will describe the genesis and inspiration for the new program and how the foundation engages partners to help deliver results.  And Nerland Agency President Karen King and Marketing Strategist Carly Lawrence will present the strategy and tactics that gave birth to the statewide marketing campaign “Pick. Click. Give.”   - an emotional public policy message about philanthropic giving.

Generously sponsored by Market Wise.

Location: 
Hilton Anchorage Hotel

Time:
Doors open at 11:30 for networking opportunities
Program begins at Noon

Luncheon Prices:
Guests: $28
AMA Members: $20
Students: $10

Click here to RSVP and PAY ONLINE
or click here to email us your RSVP   

AMA cannot offer refunds.  Substitutions are welcome.

Join us for our next luncheon on Thursday, November 13 with our featured speaker Becky Hultberg, Regional Director, Communications & Marketing, Providence Health & Services Alaska.

Becky will share the Providence Health and Services Alaska perspective on branding.  She will cover two primary issues, including why as the dominant player in our market, do we need to focus on branding and from a branding standpoint, what makes Alaska unique?  Becky will use examples of both issues from their recent branding campaign. 

Generously sponsored by The Alaska Club

Location: 
Hilton Anchorage Hotel

Time:
Doors open at 11:45
Program begins at noon

Luncheon Prices:
Guests: $28
AMA Members: $20
Students: $10

Click here to RSVP and PAY ONLINE
or click here to email us your RSVP   

AMA cannot offer refunds.  Substitutions are welcome.

Please join us for our next AMA Luncheon on Thursday, October 9th with our featured speaker, Lori Davey, President of Motznik Information Services.

Motznik is an information service provider helping companies like advertising agencies, retailers, restaurants, medical offices, and political candidates reach their target audience and achieve relevance.  In today’s Information Age, advertisers and consumers often find it cumbersome to find just what they need when they need it.  Motznik has continually improved their processes over the last 34 years aiming to providing a more refined level of information.  Micro Marketing achieves focusing on a specific message down to an audience of one or just a few hundred - and this drastically improves a campaign’s return on investment.  Lori Davey, President of Motznik Information Services, will share information about the services Motznik provides, Motznik’s B2B marketing and advertising campaigns, and how Motznik’s services help tame the information beasts to ensure relevance for both consumers and advertisers.

Location:
Hilton Anchorage Hotel

Time:
Doors open at 11:45
Program begins at noon

Luncheon Prices:
Guests:  $28
AMA Members:  $20
Students:  $10

Click here to RSVP and PAY ONLINE
or click here to email us your RSVP  

AMA cannot offer refunds.  Substitutions are welcome.

Luncheon Proudly Sponsored by:  Alaska Housing Finance Corporation

Join us in celebration of our 20th anniversary on Thursday, September 11 with our featured speaker, Michelle Lassman, Executive Creative Director in the San Francisco office of Landor Associates.

Landor is a global branding firm with more than 60 years experience helping companies like Citi, FedEx, Microsoft and P&G create brand-led business transformation. Michelle will share Landor’s perspective on the power of putting brand at the core of integrated marketing - and why that means more than just using the same logo for print, Web and in-store marketing. Drawing on case studies, she will discuss why creating a consistent Customer Experience across all marketing channels is critical to building a strong brand. Michelle will also demonstrate how mapping the Customer Journey can help brands identify the most effective touchpoints or PowerApps and invest marketing dollars accordingly.

Location:
Hilton Anchorage Hotel

Time:
Doors open at 11:45
Program begins at noon

Luncheon Prices:
Guests: $28
AMA Members: $20
Students: $10

Click here to RSVP and PAY ONLINE
or click here to email us your RSVP  
AMA cannot offer refunds. Substitutions are welcome.

Luncheon Sponsored by:  The Anchorage Concert Association

Visit us at www.amaalaska.org
AMA Alaska Chapter – Celebrating 20 Years!

Thanks to everyone in our community who attended a luncheon or seminar this year, or got involved with the AMA Alaska chapter this year. We appreciate your support and participation.

Have a great summer. We will present our next luncheon in September.

Please join the American Marketing Association for lunch and a micro-seminar featuring “New Rules for Marketing to the Boomer Consumer” Thursday, May 8, 2008.

John Martin, the leading authority on advertising and marketing to today’s Boomer Consumers will present strategies, tactics and techniques you can implement to better motivate and connect with Boomers. Martin will reveal the keys to understanding Boomers and what it means for organizations trying to market and sell to this key demographic.

Location:
Anchorage Hilton Chart Room

Time:
Doors open at 11:15 am
Lunch begins at 11:30 am

Seminar begins at noon and ends at 1:30pm

Luncheon Prices:
Guests: $59
AMA Members: $49
Students: $10

RSVP quickly and easily at www.geredonovan.com/ama or email Rachel Kenshalo at rachel.kenshalo@gmail.com. AMA cannot offer refunds. Substitutions are welcome.

Please join the American Marketing Association at our next professional development luncheon on Thursday, April 10 as Liz Behlke, Vice President of Marketing for Alaska USA presents The In-House Marketing Department: Creativity with Continuity.

Alaska USA leverages the talents of a professional creative staff to produce nearly all of the advertising, publications, merchandising and sales materials for the credit union and all of its subsidiaries. At the same time, agencies and vendors are relied upon to support the creative process. Learn about the formula that produces consistent results from this balance of creativity and continuity.

Location:
Anchorage Hilton Chart Room

Time:
Doors open at 11:45
Program begins at noon

Luncheon Prices:
Guests: $28
AMA Members: $20
Students: $10

RSVP quickly and easily at www.geredonovan.com/ama or email Rachel Kenshalo at rachel.kenshalo@gmail.com. AMA cannot offer refunds. Substitutions are welcome.

Please join us on Thursday, March 13, for our next luncheon, a co-presentation with the Public Relations Society of America, Alaska Chapter featuring ACS Alaska Director of Communications, Mary Gasperlin, and Chenega Corporation Director of Corporate Communications, Kristina Woolston, as they present The Benefits of Integrating Marketing and Public Relations.

Event Details:

Date: Thursday, March 13th, 2008
Location: Hilton Anchorage
Time: 11:45am - 1:00pm
Prices:

Luncheon Prices:
Guests: $28
AMA Members: $20
Students: $10

RSVP quickly and easily by Tuesday, March 11 at www.geredonovan.com/ama or email Rachel Kenshalo at rachel.kenshalo@gmail.com. Note: AMA cannot offer refunds. Substitutions are welcome.

Luncheon Sponsored by:

Chas St. George, Iditarod Trail Committee Director of Public Relations, will be the featured speaker at AMA’s February luncheon at the Anchorage Hilton.

Chas will discuss how the Iditarod uses online tactics to market “The Last Great Race on Earth”. Find out how the Iditarod made the cultural shift from “That’s the way we’ve always done it” to entering into the unknown. He will also discuss the value of web worth and how to build a platform for clients and customers to take advantage of communicating their evolution through your link.

Event Details:

Date: Thursday, February 14th, 2008
Location: Hilton Anchorage
Time: 11:45am - 1:00pm
Prices:
Guests: $28
AMA Members: $20
Students: $10
RSVP online or else email Rachel Kenshalo at rachel.kenshalo@gmail.com by Noon, February 12, 2008.
Luncheon sponsored by: