AMA Alaska Chapter

Join us in celebration of our 20th anniversary on Thursday, September 11 with our featured speaker, Michelle Lassman, Executive Creative Director in the San Francisco office of Landor Associates.

Landor is a global branding firm with more than 60 years experience helping companies like Citi, FedEx, Microsoft and P&G create brand-led business transformation. Michelle will share Landor’s perspective on the power of putting brand at the core of integrated marketing - and why that means more than just using the same logo for print, Web and in-store marketing. Drawing on case studies, she will discuss why creating a consistent Customer Experience across all marketing channels is critical to building a strong brand. Michelle will also demonstrate how mapping the Customer Journey can help brands identify the most effective touchpoints or PowerApps and invest marketing dollars accordingly.

Location:
Hilton Anchorage Hotel

Time:
Doors open at 11:45
Program begins at noon

Luncheon Prices:
Guests: $28
AMA Members: $20
Students: $10

Click here to RSVP and PAY ONLINE
or click here to email us your RSVP  
AMA cannot offer refunds. Substitutions are welcome.

Luncheon Sponsored by:  The Anchorage Concert Association

Visit us at www.amaalaska.org
AMA Alaska Chapter – Celebrating 20 Years!